How Fair is our Fashion?
We all want to look great. But does it have to cost our planet? Can we make conscious choices? Here's what we promise ➞
Ethically Sourced Materials
Supports Local Craftsmanship
Micro Batch Production
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Alphabet Brooch(8)
Alphabet brooch are hyper customisable Brooch Pins or Lapel pins which can be worn by…
Quirky Brooch(36)
Quirky Brooch pins are your go to accessories to stand out in any Party or…
Traditional Brooch(18)
Traditional Brooch are Designer Brooches which are available in different materials like Steel or Copper…
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AccessoriesWHITE FLAMINGO BEAD EARRING
Original price was: ₹525.₹475Current price is: ₹475. Add to cart - Sale!
Contemporary Earrings(31)
Contemporary Earrings are the modern beads earrings. Handmade with intricate work with beads, cutdana. Colourful…
Evil Eye & Hamsa Earrings(10)
Evil Eye and Hamsa Earrings are some of the most popular and most demanded earrings…
Festive Earrings(19)
Festive Earrings can be your favourite accessories to spruce up in any festivals be it…
FLOWERS(15)
FOOD(12)
FUNKY(12)
JUNGLE LORE(23)
NATURE(8)
RingsStar Fish Beaded Ring
₹350 Select options This product has multiple variants. The options may be chosen on the product pageClearBlueRed
BraceletHandcrafted Beaded Bracelet Daisy
₹799 Select options This product has multiple variants. The options may be chosen on the product pageClearMulti ColourWhite and Yellow
AllHandcrafted Beaded Bracelet Smiley Multi Colour
₹799 Select options This product has multiple variants. The options may be chosen on the product pageClearBlue-Purple-PinkMulti Colour
All3D Heart Neckpiece – Single Colour
₹1,850 Select options This product has multiple variants. The options may be chosen on the product pageClearBlackRed
All3D Heart Neckpiece – Multicolour
₹1,500 – ₹1,850 Select options This product has multiple variants. The options may be chosen on the product pageClearBeach VibesVivid Aura
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DRESSESWanderlust Print Women Midi Frill Dress
Original price was: ₹3,562.₹2,850Current price is: ₹2,850. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
DRESSESWomen Block Print Muslin Midi Dress With Pear Motifs
Original price was: ₹3,650.₹2,900Current price is: ₹2,900. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
DRESSESWomen Multicolour Floral Print Dress
Original price was: ₹3,375.₹2,700Current price is: ₹2,700. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
DRESSESWomen Block Print Cotton Maxi Dress in Multicolour Checks
Original price was: ₹3,575.₹2,850Current price is: ₹2,850. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL
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CO-ORD SETSWomen Block Print Co-ord Set in Elephant Print
Original price was: ₹3,575.₹2,800Current price is: ₹2,800. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
CO-ORD SETSWomen Block Print Cotton Co-ord Set
Original price was: ₹3,575.₹2,800Current price is: ₹2,800. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
CO-ORD SETSBlock Print Cotton Co-ord Set in Fish Motif
Original price was: ₹2,287.₹1,800Current price is: ₹1,800. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
CO-ORD SETSWomen Block Print Co-ords Set in Red and Black Checks
Original price was: ₹3,950.₹3,100Current price is: ₹3,100. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL
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SHIRTS & BLOUSESWomen Block Print Cotton Shirt in Red and Pink
Original price was: ₹2,462.₹1,900Current price is: ₹1,900. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
SHIRTS & BLOUSESWomen Block Print Cotton Shirt with Elephant Motif
Original price was: ₹2,500.₹2,000Current price is: ₹2,000. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
SHIRTS & BLOUSESWomen Block Print Cotton Peplum Top
Original price was: ₹2,475.₹1,900Current price is: ₹1,900. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL 
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KURTIHand Block Print Kurti in butterfly stripes
Original price was: ₹2,650.₹2,100Current price is: ₹2,100. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
KURTIFish Motif block print Kurta Pyajama
Original price was: ₹4,825.₹3,800Current price is: ₹3,800. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
KURTIHand Block Print Kurti
Original price was: ₹2,337.₹1,850Current price is: ₹1,850. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
KURTIHand Embroidered Kurti with Pintucks Detailing
Original price was: ₹3,763.₹3,000Current price is: ₹3,000. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL
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TUNICWomen Multicolour Block Print Tunic In Ocean Theme
Original price was: ₹2,287.₹1,800Current price is: ₹1,800. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
TUNICPista colour women tunic with floral applique work
Original price was: ₹3,387.₹2,700Current price is: ₹2,700. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
TUNICWomen Multicolour Block Print Dotted Tunic
Original price was: ₹3,587.₹2,850Current price is: ₹2,850. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL - Sale!
TUNICWomen Block Print Blue Tunic
Original price was: ₹2,837.₹2,250Current price is: ₹2,250. Select options This product has multiple variants. The options may be chosen on the product pageClearXSSMLXLXXLXXXL
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HALF SLEEVE SHIRTSINDIGO MOSAIC PRINT MENS HALF SHIRT
Original price was: ₹1,900.₹1,499Current price is: ₹1,499. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
HALF SLEEVE SHIRTSIndigo Fish Block Print Half Sleeve Shirt
Original price was: ₹1,700.₹999Current price is: ₹999. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
Hand Block PrintedINDIGO FISH BLOCK PRINT FULL SLEEVE KURTA
Original price was: ₹2,200.₹1,799Current price is: ₹1,799. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
HALF SLEEVE SHIRTSPink Floral Print Half Sleeve Shirt
Original price was: ₹1,900.₹1,499Current price is: ₹1,499. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL
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HALF SLEEVE SHIRTSMENS HALF SLEEVE MACAU HAND EMBROIDERED SHIRT
Original price was: ₹2,530.₹2,024Current price is: ₹2,024. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
HALF SLEEVE SHIRTSCIRCUS ART HAND EMBROIDERY MENS HALF SLEEVE SHIRT
Original price was: ₹3,400.₹2,720Current price is: ₹2,720. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
HALF SLEEVE SHIRTSPINEAPPLE HIGHLIGHT HAND EMBROIDERED MENS HALF SLEEVE SHIRT
Original price was: ₹3,580.₹2,864Current price is: ₹2,864. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
FULL SLEEVE SHIRTSBEE PATTERN MENS HAND EMBROIDERED FULL SLEEVE SHIRT
Original price was: ₹3,800.₹3,040Current price is: ₹3,040. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL
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Men's ApparelsRed & Yellow Block Print Nehru Coat
Original price was: ₹6,000.₹4,000Current price is: ₹4,000. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
Men's ApparelsPowder Blue Embroidered Underwater Theme Nehru Coat
Original price was: ₹7,000.₹5,500Current price is: ₹5,500. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
Men's ApparelsMens Nehru Coat with Deer Hand Embroidery
Original price was: ₹6,500.₹4,500Current price is: ₹4,500. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL - Sale!
Men's ApparelsPowder Blue Embroidered Blue Cockatoo Nehru Coat
Original price was: ₹6,500.₹4,500Current price is: ₹4,500. Select options This product has multiple variants. The options may be chosen on the product pageClearSMLXL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
TAKING INDIAN CRAFTMANSHIP TO THE GLOBAL LEVEL
Abeo is a homegrown Indian Fashion Brand, with Manufacturing workshop in Shyamnagar, West Bengal.
In 2021, we, Kasturika Ghosh and Krishnendu Ghosh (Siblings), launched Abeo as a pilot project on Instagram selling Fringe Earrings. That was just after COVID. We used to outsource the skills of making jewellery from Freelance Artists by giving them only designs.
Soon, we realised the demand of handmade beaded jewellery, and then we slowly built our own workshop in our basement. We hired a few skilled Karigars for Hand Embroidery and Hand Block Printing which we launched in 2022.
We were using Instagram as our online marketplace and attended pop-up exhibitions in and around Kolkata.
In 2024, we launched our website www.abeoindia.com
Our collection features exquisite seed bead earrings, statement necklaces, and intricately designed rings—each piece meticulously crafted by skilled local artisans. A single pair of our signature evil eye earrings requires 2.5 hours of dedicated craftsmanship, embodying our commitment to quality over fast fashion.
Our handcrafted clothing line showcases the beauty of traditional hand block printing and hand embroidery techniques. From elegant kurtis and comfortable co-ord sets for women to stylish full-sleeve and half-sleeve shirts for men, each garment tells a story of Indian craftsmanship. With over 100 wooden blocks featuring diverse patterns and motifs, we create more than 500 unique designs that blend cultural heritage with contemporary style.
1. What makes Abeo jewelry and clothing different from other brands?
At Abeo, each piece is 100% handcrafted by skilled local artisans in our Shyamnagar workshop. Our seed bead jewelry takes hours to create—a single evil eye earring requires 2.5 hours of meticulous craftsmanship. Our garments feature traditional hand block printing using over 100 wooden blocks that create more than 500 unique designs. As a slow fashion brand, we prioritize quality, craftsmanship, and sustainability over mass production, ensuring each piece tells a story and stands the test of time.
2. How does Abeo support sustainable and ethical fashion practices?
We embrace slow fashion principles by creating durable, timeless pieces meant to be treasured, not discarded. Our micro-batch production minimizes waste, while our focus on traditional techniques like hand block printing and hand embroidery preserves cultural heritage while being environmentally friendlier than industrial processes. By providing fair employment to local Karigars and artisans at our West Bengal workshop, we’re creating a sustainable ecosystem that respects both people and planet.
3. Can I request custom designs for clothing or jewellery?
Absolutely! Custom tailoring and personalization are core offerings at Abeo. For garments, we can customize everything from silhouettes (kurtis, dresses, shirts, co-ord sets) to specific block print patterns and embroidery details. For jewelry, we can create bespoke pieces based on your preferences. Simply reach out through our website or Instagram to start the conversation about your custom requirements.
4. How do I care for my handcrafted Abeo pieces to ensure longevity?
For jewelry: Store in a cool, dry place away from direct sunlight. Clean gently with a soft cloth. Avoid exposure to perfumes, lotions, and water which can damage seed beads.
For garments: Hand wash in cold water with mild detergent. Air dry in shade to preserve the vibrancy of hand block prints and integrity of embroidery. Iron on low heat from the reverse side. These simple care practices honor the craftsmanship and extend the life of your Abeo pieces.
5. What is the story behind Abeo's founding?
Abeo was founded in 2021 by siblings Kasturika and Krishnendu Ghosh as a post-COVID Instagram venture selling handcrafted fringe earrings. What began as outsourcing designs to freelance artists quickly evolved as we recognized the demand for authentic handmade accessories. We established our own workshop in our basement, hiring skilled Karigars for embroidery and hand block printing in 2022. After growing through Instagram and Kolkata pop-up exhibitions, we launched our website www.abeoindia.com in 2024, continuing our mission to preserve traditional craftsmanship while creating contemporary designs.
6. Do you ship internationally, and what are your shipping policies?
Yes, we do ship internationally, but only for bulk order for a minimum order value of $200. The option for Bulk order or international shipping is not available on our website. Contact us by Call / Whatsapp / Email.
Contact number – +918240988429
Email – abeoindia@gmail.com
If there is stock available, delivery time is 10-14 days. For made-to-order and custom pieces, please allow additional production time as communicated at purchase.
7. What materials do you use in your jewellery and clothing?
Our seed bead jewellery features high-quality glass beads, plastic beads, Cutdana, mirrors, pearl beads which are mostly hypoallergenic in nature to ensure comfort for sensitive skin. For our garments, we use responsibly sourced natural fabrics like organic cotton, handloom cotton, linen, and natural silk that complement our hand block printing and embroidery techniques. We prioritize materials that are kind to both your skin and the environment, aligning with our sustainable fashion philosophy.
8. What is your pricing philosophy as a slow fashion brand?
Our pricing reflects the true value of handcraftsmanship, quality materials, and ethical production. Each Abeo piece represents hours of skilled artisanal work—from the 2.5 hours needed for a single evil eye earring to the multiple stages of hand block printing. Unlike fast fashion, we don’t cut corners on materials or labor. By choosing Abeo, you’re investing in exceptional quality that lasts years rather than seasons, making our pieces more economical in the long run while supporting fair wages for our artisan community in West Bengal.
Accessories -
Bracelet(9)
Handmade Bracelets made of seed beads, resham, cutdana etc. New contemporary designs which complements your…
Brooch(103)
Brooch or Brooch pin can be great accessory for both Men and Women. It adds…
Earrings(153)
Neckpiece(5)
Designer Handmade Neckpieces. In four exclusive themes - Heart, Butterfly, Owl and Underwater. Stunning details…
Rakhi(16)
Rings(19)
Apparels -
Men's Apparels(89)
Women's Apparels(96)
Hand Embroidered and Hand Block Printed Garments for Women. More than 200 designs available in…